Email Drip Campaign for Prospective International Students

This prompt aims to create an automated email drip campaign for prospective international students who have expressed interest in your institution. The campaign will guide students through each stage of the recruitment funnel, providing valuable information and encouraging them to complete their application. The goal is to effectively nurture interest and convert prospective students into enrolled students.

Important: To maximize the campaign’s effectiveness, provide any available information about your institution’s unique selling points, application deadlines, visa requirements, and available virtual resources. Including specific details will help tailor the campaign to resonate with prospective students and increase engagement.

Basic Prompt

Prompt Development:

Provide Relevant Data: Provide specific information about student testimonials, rankings, deadlines, program highlights, and available resources.

Segment Emails by Funnel Stage: Request that the AI create different sets of emails targeting each stage of the recruitment funnel, from awareness to decision-making, to provide relevant content at each step.

Highlight Personalization: Ask the AI to personalize each email using student data, such as name, field of interest, and country of origin, to create a more engaging and customized experience for prospective students.

Include Strong Call-to-Actions (CTAs): Ask the AI to include specific CTAs that guide students to the next steps, such as scheduling a one-on-one meeting with an admissions advisor or joining a virtual open day.

Add Visual Content Suggestions: Request ideas for incorporating visual content, such as photos of campus life, videos of student testimonials, or infographics about visa processes, to make the emails more appealing.

Emphasize Program-Specific Information: Ask the AI to highlight specific programs offered by [institution name] that may align with student interests, providing information about curriculum, faculty, and career prospects.

Incorporate Social Proof: Request the AI to include testimonials, rankings, or student success stories to build credibility and reassure prospective students about the quality of education at [institution name].

Add Key Deadlines and Urgency: Ensure that the AI adds reminders of key application deadlines, early action dates, and other time-sensitive information to encourage prompt action.

Developed Prompt:

Refinements:

After generating your response, you may need to ask questions and refine the response to ensure more accurate and relevant results. Refining helps the AI better understand your specific needs, leading to more practical and tailored outputs. Here’s how you can refine the campaign:

• Expand Personalization: Ask the AI to personalize the emails further by including details about student preferences or previous interactions with the institution. → Example: “Can you include a personalized greeting that references the student’s preferred program of study?”
• Refine Call-to-Actions: Ask the AI to adjust the CTAs to be more specific, depending on the content of each email. → Example: “Can you refine the CTA to invite prospective students to join the next virtual open day for more information on programs?”
• Adjust Email Timing and Frequency: Ask the AI to modify the frequency and timing of the email drip campaign to optimize engagement rates. → Example: “Can you adjust the email schedule to ensure that prospective students receive reminders before key deadlines?”
• Simplify Language for Accessibility: Request the AI to simplify language to ensure it is clear and accessible for non-native English speakers. → Example: “Can you simplify the language used in the email about visa requirements to make it easier for international students to understand?”
• Highlight Specific Benefits: Ask the AI to focus more on specific benefits of studying at [institution name], such as unique facilities, student support services, or special scholarship opportunities. → Example: “Can you highlight the specific scholarships available to international students and the steps to apply for them?”