Social Media Takeover Guide

This prompt aims to create a guide for a social media takeover by international students. The purpose of this activity is to offer authentic insights into student life, showcase the diversity of the student body, and enhance prospective students’ engagement. Allowing current students to share their experiences can make the institution more relatable, help prospective students envision themselves on campus, and boost overall brand authenticity.

Important: To make the guide more tailored to your institution, provide details such as the institution’s branding guidelines, relevant hashtags, preferred tone of voice, and any specific cultural or promotional aspects that need to be highlighted.

Basic Prompt

Prompt Development:

Highlight Branding Consistency: Add guidance on maintaining [institution name]’s branding voice, tone, and style throughout the takeover to ensure that the content remains cohesive with the institution’s image.

Incorporate Content Scheduling Tools: Recommend specific scheduling tools or platforms that students can use to plan their content in advance, allowing them to focus on engagement on the actual takeover day.

Introduce a Content Approval Workflow: Include instructions for a content approval workflow where students submit content drafts to the social media team for review before going live, minimizing potential issues.

Add a Cultural Sensitivity Component: Encourage students to be mindful of cultural differences and sensitivities, especially when sharing content that represents their unique cultural backgrounds, ensuring that the takeover remains inclusive and respectful.

Provide Suggested Content Themes: Suggest additional content themes, such as local food experiences, unique class projects, or personal insights into adapting to a new culture, adding variety to the takeover.

Highlight Engagement Metrics: Include a section on tracking engagement metrics such as likes, shares, and comments, which students can review as part of the post-takeover reflection to evaluate the impact.

Develop Engagement Strategies: Encourage students to engage with the audience actively by asking questions, running polls, or hosting Q&A sessions to make the takeover interactive and boost follower engagement.

Create a Social Media Etiquette Guide: Include a set of guidelines on proper social media etiquette, such as appropriate language use, image selection, and how to address potential negative comments constructively.

Post-Takeover Feedback Survey: Add a prompt for students to fill out a feedback survey after the takeover to share their thoughts on the experience and provide suggestions for future participants.

Add Visual Style Recommendations: Provide recommendations on visual styles, such as the use of specific colors, filters, or camera angles, to maintain a visually appealing aesthetic in line with [institution name]’s social media branding.

Developed Prompt:

Refinements:

After generating your response, you may need to ask questions and refine the response to ensure more accurate and relevant results. Refining helps the AI better understand your specific needs, leading to more practical and tailored outputs. Here’s how you can refine the guide:

• Add Specific Branding Details: Request more guidance on aligning the student’s content with the institution’s branding and visual identity.
  → Example: “Can you include specific details on how to align the content with [institution name]’s branding guidelines, such as tone of voice and visual aesthetics?”
• Expand Engagement Strategies: Ask for more creative ideas to enhance audience interaction during the takeover.
  → Example: “Can you provide additional ideas for engaging the audience during the takeover, such as interactive challenges or behind-the-scenes glimpses?”
• Refine Cultural Sensitivity Guidelines: Request a more detailed explanation of what cultural sensitivities students should consider when sharing content.
  → Example: “Can you elaborate on the cultural sensitivities that students should be aware of during the takeover to ensure inclusive content?”
• Simplify Post-Takeover Reflection Plan: Ask for a simplified reflection plan that is more accessible for students new to social media content creation.
  → Example: “Can you simplify the post-takeover reflection plan to make it easier for students with limited experience in content creation?”
• Add Visual Content Tips: Request specific examples of effective visual content students could use during the takeover.
  → Example: “Can you provide some examples of visually engaging content styles that align with [institution name]’s social media aesthetic?”