Prospective Student Persona Creation

The goal is to create a detailed guide for marketing teams to develop prospective student personas for international recruitment. Each persona will include demographic details, academic interests, career aspirations, and common concerns such as visa issues and cultural adaptation. Additionally, the guide will provide region-specific insights to help tailor recruitment efforts and messaging more effectively for the target region. It will also ensure marketing teams can create multiple personas to address diverse student profiles.

Important: To ensure the guide is effective, provide specific information about the educational trends in [target region], existing visa policies, and common concerns or aspirations unique to students from this region. Include insights into preferred communication channels and student behaviors specific to [target region].

Basic Prompt

Prompt Development:

Add more Relevant Data: To ensure the guide is effective, gather information about student behaviors, family involvement in decision-making, common career aspirations, and local educational trends in [target region]. Specific visa policies and cultural norms related to communication and decision-making processes will help create more realistic and targeted personas.

Include Demographic Details: Add a section to define key demographic attributes such as age, gender, socioeconomic background, and education level, ensuring the persona reflects the diversity of students from [target region].

Highlight Academic Interests: Include prompts to specify the types of academic programs students are likely to pursue, from STEM fields to the arts, and how these align with the academic strengths of your institution.

Define Career Aspirations: Encourage the inclusion of career goals in the persona, helping marketing teams understand what drives prospective students academically and professionally, and how studying at your institution can support these aspirations.

Address Common Concerns: Add a section for typical concerns international students might have, such as visa regulations, language barriers, financial aid, cultural adaptation, and homesickness. This will help address these issues proactively in recruitment messaging.

Tailor Communication Preferences: Include prompts to explore preferred communication channels, such as social media, email, or university websites, and the frequency with which students from [target region] engage with these platforms.

Incorporate Regional Insights: Provide a section that focuses on specific trends and behaviors of students from [target region], such as local education expectations, cultural values, and family involvement in decision-making, to make the personas more accurate and targeted.

Map Out Decision-Making Journey: Suggest mapping out a prospective student’s decision-making process, from initial interest in studying abroad to final enrollment, highlighting touchpoints where marketing efforts can influence their journey.

Create Multiple Personas: Ensure the guide includes a framework for developing multiple personas, each representing different types of students, such as those pursuing undergraduate degrees, postgraduate research, or vocational training, to capture a range of profiles.

Explore Socioeconomic Factors: Include prompts to examine the impact of socioeconomic factors on students’ decision-making processes, such as funding availability, part-time job opportunities, or scholarship requirements.

Adjust for Different Levels of Readiness: Develop personas based on different levels of readiness to apply, from students who are just exploring options to those who are in the final stages of the application process, allowing marketing teams to tailor their messaging appropriately.

Developed Prompt:

Refinements:

After generating your response, you may need to ask questions and refine the response to ensure more accurate and relevant results. Refining helps the AI better understand your specific needs, leading to more practical and tailored outputs. Here’s how you can refine the guide:

• Expand Regional Insights: Request more in-depth information on specific behaviors and cultural values that influence decision-making in [target region].
  • → Example: “Can you provide more details on how students from [target region] prioritize family involvement in their decision-making process?”
• Add Persona Examples: Ask the AI to generate example personas for students from different backgrounds to illustrate the types of profiles that marketing teams should aim to create.
  • → Example: “Can you create example personas for an undergraduate student from [target region] interested in STEM and a postgraduate student interested in business?”
• Refine Communication Channels: Request more detailed suggestions for communication channels that are most effective in [target region].
  • → Example: “Can you provide more details on which communication channels students from [target region] prefer, and how often they engage with them?”
• Simplify Concerns Section: Ask the AI to simplify the concerns section for easier integration into marketing messaging.
  • → Example: “Can you simplify the common concerns section to highlight only the top three issues students from [target region] typically face?”
• Incorporate Career Aspirations: Ask the AI to expand on how different career aspirations can be integrated into the personas.
  • → Example: “Can you provide more details on how marketing teams can highlight career paths that align with students’ academic interests in [target region]?”